Inducement and advertising at your service

Early childhood education and care providers may not offer certain types of inducements.

On this page:

Ban on certain inducements

An inducement is an incentive offered by a provider to secure a child’s enrolment.

Inducements that are financial or not directly associated with the quality or provision of education or care services are no longer allowed. 

Some examples of inducements not allowed include:

  • cash or vouchers
  • iPads, tablets or other electronic devices
  • other gifts.

Third parties may not offer a family an inducement to enrol at your service.

What providers can offer

You can offer and advertise discounted or free care. However, you must report fee discounts correctly if CCS is claimed.

You can advertise your service to prospective families and offer free site visits or trial periods. You may also issue marketing merchandise to the value of $30 per complying written arrangement.

You can offer transport to or from a service if this is part of your normal business practice.

You may also include extra-curricular activities as part of a session fee. You must ensure that the correct billing practices are used.

If you have questions, contact the CCS Provider Helpdesk by email.


We may take action against providers that continue to offer inducements not permitted under the law. This could include:

  • putting conditions on your approval
  • suspending or cancelling your approval.

Tip-off line

If you think a provider is offering inducements that are not allowed, you can tell us. Call 1800 664 231 or email the tip-off line.