A $10 million national campaign will celebrate the great work teachers do every day and showcase all teachers’ contributions in a wide range of settings.
The campaign will also highlight the opportunities a career in teaching brings, and will include a focus on First Nations peoples, rural and remote, early childhood and Science, Technology, Engineering and Mathematics teachers, and the support that teachers provide for children with additional needs.
The campaign will be led by the Australian Government, supported by a Campaign Steering Group comprising teachers and principals who attended the Teacher Workforce Roundtable on 12 August 2022. The campaign will consider similar campaigns in other jurisdictions such as the New South Wales Teaching Opens Doors Campaign and Queensland’s Teach Queensland campaign and will be targeted at the public as well as aspiring teachers.
As part of this campaign, Ministers and education stakeholders will publicly promote teachers’ excellent work and the value of their contribution to society.
Timing and key next steps
The targeted national communications will begin in 2023.
Ministers and education stakeholders will take every opportunity to actively promote the valued work of teachers and the merits of the profession, effective immediately.
View the ‘Be That Teacher’ campaign.